When it comes to bridal designers who consistently create gowns that feel romantic, fashion-forward, and effortlessly wearable, Watters is always at the top of our list. For decades, Watters has been known for designing wedding dresses that blend beautiful craftsmanship with modern bridal style, creating gowns that help brides feel like the best version of themselves on their wedding day.
At Fabulous Frocks Nashville, we are proud to carry a curated collection of Watters and Willowby by Watters gowns, featuring everything from sleek modern silhouettes to dreamy floral ball gowns and romantic lace designs.
Whether you’re envisioning timeless elegance, soft romance, or something a little unexpected, there is likely a Watters gown that feels like it was designed just for you.
Founded in Dallas, Texas, Watters has built a reputation for creating bridal gowns that combine luxurious fabrics, thoughtful construction, and fashion-forward details. Over the years, the brand has expanded into multiple collections, each designed to serve a different bridal aesthetic while maintaining the same attention to detail and craftsmanship.
The Watters family of brands includes:
The flagship collection is known for elevated fabrics, modern silhouettes, sophisticated structure, and couture-inspired details. These gowns often appeal to brides seeking a polished, fashion-forward look with timeless appeal.
Willowby is beloved for its whimsical, romantic, and artistic designs. Think flowing fabrics, ethereal textures, floral appliqués, and gowns that feel effortlessly romantic. Willowby is perfect for the bride who loves a softer, more free-spirited aesthetic.
Formerly known as Wtoo, Locket offers beautiful, accessible luxury with feminine silhouettes and romantic details designed for the modern bride.



Our current collection showcases just how versatile the Watters family can be.
If you love floral appliqués, soft tulle, and dreamy movement, you’ll adore some of our newest Willowby styles. These gowns feature delicate floral details, flowing skirts, and whimsical textures that create an effortlessly romantic bridal look.
Many of these gowns feel perfect for:
The floral appliqué ball gowns and soft A-line silhouettes in our collection are truly breathtaking and embody everything brides love about Willowby.



One thing Watters does exceptionally well is modern simplicity.
Several gowns in our collection feature:
These dresses prove that simple never means boring. Instead, they create a sophisticated bridal look that will feel just as beautiful decades from now as it does today.
Looking for something unforgettable?
Our Watters collection also includes:
These designs offer all the bridal drama while remaining incredibly wearable and flattering.
Watters has long been known for its stunning lacework, and our collection is no exception.
From fitted lace silhouettes with long sleeves to romantic, floral embroidered gowns, these dresses showcase intricate details that photograph beautifully and create dimension from every angle.
The fitted off-the-shoulder lace gowns in our collection are especially popular among brides seeking a timeless yet fashion-forward look.



One of the reasons so many brides fall in love with Watters is the brand’s ability to balance fashion and comfort.
Their gowns are designed to:
Whether you’re drawn to sleek crepe, romantic lace, dramatic ball gowns, or ethereal tulle, Watters creates dresses that feel special without overpowering the bride wearing them.



If you’ve been dreaming of a gown with beautiful craftsmanship, thoughtful details, and unforgettable style, we would love to help you discover your perfect Watters dress.
Book your bridal appointment today and experience these stunning gowns in person. We can’t wait to help you find the one. 🤍